Laura Jesseph
Laura works closest to the strategic and commercial decisions shaping a business. She helps clients evaluate opportunities, unblock deals, and turn early ideas into a clear point of view on what to do next.
Relationship marketing
for relationship sales.
Hands-on strategy and execution for businesses that grow through relationships. We stay close to the work and bring in the right expertise when the situation calls for it.
- Positioning
- Brand identity
- Brand architecture
- Messaging
- Paid acquisition
- Growth systems
- Website strategy
- Sales enablement
- Sales tools
- Trade show campaigns
- Customer touchpoints
- Customer programs
- Customer education
- Executive communications
- Internal language
- Market expansion plans
- Operations handbooks
- Custom merch
01How we work
We know what will grow your business because we’re in it with you.
We work where the business meets the people it needs to win over and keep. By staying close to sales, customers, employees and the work itself, we see what’s working, what’s getting in the way, and what to do next.
- The model
- Senior-led, with specialists brought in as needed
- Best for
- Businesses that grow through relationships
- Next step
- A conversation, then a clear path forward
The work
The work looks different every time.
Three client relationships in depth, followed by a selection of individual projects. Open any of them for the story behind it.
02Grant Llama
From a market hypothesis to a 20x increase in MRR.
Grant Llama had experienced founders, a strong service, and a hypothesis about its best-fit customer. We used paid acquisition, messaging, and funnel data to test it, then built the growth system around what worked.
- Outcome
- 20x MRR in nine months
- Trajectory
- On track for 25x by year end
- The system
- Nine-stage customer journey with HubSpot at the center
- The loop
- Market learning fed back into strategy
03Simple
Four years.
One market to four.
Simple began as a new division of NOVO Health Services. We built it a brand of its own and helped it grow like a startup inside a much larger company.
2023Year one Market one
It started with business cards.
We defined the positioning, built the identity, and equipped the team for its first market.
2024Year two Market two
By year two, Simple was in its second market with a brand system built to expand.
Brand guidelines. Sales tools. Trade show campaigns. Customer touchpoints.
2025Year three Markets three & four
Then came markets three and four.
The work got bigger fast. As Simple expanded, we built the team around it, adding specialist support wherever the work called for it. The sales director’s garage still became a storage unit.
2026Year four Built to scale
Now the work is about making everything we’ve learned scalable.
Market expansion plans. Operations handbooks. Sales tools. Customer programs. The work now is turning four years of learning into systems the team can use and scale.
The fish are still everywhere. The mascot has a name now, too: Karl, after the CEO.
04NOVO Health Services
Some of our most important work doesn’t photograph well.
As NOVO Health Services grows, we’re helping define how its businesses fit together under one enterprise brand. From brand architecture and positioning to sales enablement and customer communications, the work is designed to support the Chief Revenue Officer’s growth strategy and make the business easier to understand, sell, and scale.
05Selected work
A small selection from a much larger body of work.
Vintage Rebel is not just an execution agency—they act as a true strategic growth partner.
Jonathan Kilpatrick
Co-Founder, Grant Llama
Read Jonathan’s full recommendationHide Jonathan’s full recommendation
“I am writing to enthusiastically recommend Vintage Rebel for your marketing, branding, and growth strategy needs.
I am Jonathan Kilpatrick, Co-Founder at Grant Llama (www.grantllama.com), and we have been working closely with the team at Vintage Rebel over the past nine months. During this time, they have been instrumental in transforming our brand identity, shaping our overarching marketing strategy, and producing high-converting marketing content.
The impact of their work on our business has been extraordinary. Thanks in large part to the strategic foundation and content engine they built for us, Grant Llama has grown its Monthly Recurring Revenue (MRR) by 20x in just 9 months this year, and we are on track to close out the year at 25x or more.
Vintage Rebel is not just an execution agency—they act as a true strategic growth partner. Their team brings creative vision, data-driven strategy, and a high level of accountability to every campaign.
If you are looking for a team that can elevate your brand and drive actual, measurable revenue growth, I cannot recommend Vintage Rebel highly enough. Please feel free to reach out to me directly if you have any specific questions about our experience.”
Signed, Jonathan KilpatrickCo-Founder, Grant LlamaMessage on LinkedIn (opens in a new tab)
06Who we are
Small by design.
Vintage Rebel is intentionally small at the center. Clients work directly with Laura and Kelsey, and we build the team around the problem, bringing in trusted specialists when deeper expertise or more capacity is needed. You get the right people for the work without layers between you and the outcome.
Kelsey McNabb
Kelsey works closest to the systems that turn strategy into growth. She connects customer experience, growth systems, and creative execution, then turns what the business learns into decisions it can test, measure, and scale.
07Write to us
Tell us what you’re working through.
If we can help, we’ll start with a conversation. We’ll ask a lot of questions, get clear on what’s actually happening, and map the next move.
Usually over coffee.